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What Color is Your Business?

Posted on December 11, 2022 by Ryan McAllister

Studies show that shapes and colors affect people in various ways. Utilize them properly in your organization logos, ad copy, and website and you will beat your competition.

Before you select a color to represent your organization image think about what that color will communicate to your clients/customers. Below you will discover a simplified version of what this is of different colors are and the emotions they invoke. With combinations in a variety of shades and intensities it is possible to capture the appearance and believe that will attract your perfect customer.

Something to bear in mind different cultures view colors very differently and you also must take this under consideration before you make your decisions.


Red is an extremely emotionally intense color, it really is considered a hot color. It enhances human metabolism, increases respiration rate, and raises blood circulation pressure.

Hot colors project outward and attract attention. Red is quite powerful. Utilize it being an accent color to stimulate visitors to make quick decisions; this is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. Red can be commonly connected with energy, so utilize it when promoting high energy businesses, energy beverages, games, cars, items linked to sports and high physical exercise.


Yellow expresses constant motion, life giving sun and activity. This color produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. When overused, yellow could have a disturbing effect; it really is known that babies cry more in yellow rooms.

Yellow is quite effective for attracting attention, so utilize it to highlight the most crucial components of your design. Men usually perceive yellow as an extremely immature, 'childish' color, so it's not recommended to utilize yellow when selling prestigious, expensive products to men. Yellow can be an unstable and spontaneous color, so stay away from yellow in order to suggest stability and safety.


Orange combines the power of red and the happiness of yellow. It conveys friendliness is energetic and glowing. This color is connected with joy, sunshine, and the tropics. As a citrus color, orange is connected with balanced diet and stimulates appetite.

Orange has high visibility, so that you can utilize it to catch attention and highlight the most crucial components of your design. Orange is quite effective for promoting foods and toys.


Green suggests health insurance and prosperity it's the color of nature. It symbolizes growth, harmony, freshness, fertility and luck. Dark green can be commonly connected with money. Green has great healing power. It's the most restful color for the eye; it could improve vision.

Use green to point safety when advertising drugs and medical products. Green is directly linked to nature, so that you can use it to market 'natural' products. Darker green is often connected with money, the financial world, banking, and Wall Street.


Blue is strongly connected with tranquility and calmness it really is considered a cold color. The feelings generated by cold colors - blue, green and blue-green are opposite of these generated by hot colors (red - orange - yellow). It slows human metabolism and produces a relaxing effect. Dark blue also carries an undeniable message of authority. Cops and court officers wear uniforms offering navy blue to be able to command authority.

You may use blue to market services and products linked to cleanliness, dependability, and reliability. Blue is really a masculine color; it really is highly accepted among males. Dark blue is connected with depth, expertise, and stability; this is a preferred color for corporate America.


Purple is connected with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is connected with wisdom, dignity, independence, creativity, mystery, and magic. In accordance with surveys, almost 75 percent of pre-adolescent children prefer purple to all or any other colors.

Purple is an extremely rare color in nature. Purple is an excellent color to utilize in feminine design, anything promoting magic or fantasy. You may use it in conjunction with gold to mention wealth and nobility. Use bright purple when promoting children's products.

Creating that image you should stick out from the crowd takes some planning - thought and an excellent designer! Don't cut corners with regards to your organization image it could make the difference between being wildly successful or simply another struggling company getting lost in the crowd.